No items found.
Barbarella
Barbarella
Visual identity, flyers, merchandise, art direction
202602
[Back to projects]
Barbarella is a listening bar for the Lower East Side, built around the records and rooms of 80s club culture: cosmic disco, early house, chrome and neon.

The identity has no single logo. Every piece redraws the name as if a different promoter had made it: in flames, in dripping red marker, in neon tubing, in fat rounded letters, in green, white and red under a girl in a beanie. What holds it together is the voice of the flyers. Dimensional Sounds. Jack to the Point of No Return. We Want You to Feel the Madness Again.The rest is the paperwork of a club: a monthly chart of sixty pick hits, a food and wine flyer that calls the place a high fidelity spot, a Superdancing card, caps and washed-out tees. It’s all set into photographs of 80s nightlife, so the bar looks like it has been open for forty years.