Before committing to one idea, we pushed the brief as far as it would go. Karaoke was born in Japan and became a late-night ritual everywhere else, and in Miami it lands somewhere between Tokyo and South Beach. So we pulled from both: the onscreen graphics of old karaoke machines, VHS title cards, cassette inserts, neon palm trees off late-night TV, a flat illustrated salaryman holding a mic, and photocopied club flyers with type that looks cut out with scissors.None of these ran. [The final flyer took another route.] We’re showing them because research is most of the job and almost nobody sees it. These are the B-sides.