The first edition ran from Bilbao to Bayonne. 263 km, 6,000 meters of climbing, six runners, thirty hours, from the Spanish Basque Country into the French one. One coast, no border. We built the identity like an expedition log. The wordmark is drawn in a dotted outline, like a route traced before anyone has run it. Around it sit a world map in an old lens-shaped projection, a strip of runners in the manner of early motion studies, and a data sheet that records everything a race would: departure, arrival, distance, elevation, team, coordinates. The last line reads “Rules: no rules.” In the photography, the runners dissolve into grain and dither, as if the camera only caught part of them. The system runs across posters, tees, the Instagram feed.

Photography: Tom Cnh