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People Possession
People Possession
Brand Design / Social media / Production
202510
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People Possession's cans look like nothing else in specialty coffee, so the pictures around them couldn't look like a café feed either.

A can in a bed of flowers, labelled Object of Desire. A filter coffee box made like a flip-top cigarette pack, advertised by two women breathing out under a blue sky. A pop-up window warning that you are about to connect deeply after drinking. A can strapped to a fire alarm, captioned WORLDWIDE. HARDCORE, over a can that says this coffee bites hard.Then the cans go out into the city: on a Paris café table between L'Équipe and a scratch card, held up over someone's eyes, tipped back behind the bar. Alongside it ran Tricks That Matter, a skate series that plays tricks inside the outline of a head.

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