They asked us what a running collection could look like for them. Running right now is sold as data: carbon plates, recovery scores, pace charts. We went the other way and treated the running club as a subculture, built from the things RVCA has always lived next to: hardcore flyers, photocopied zines, blackletter, band merch. We called it the Running Institute. The motto is Run Slow Die Young. The Institute comes with its own paperwork. A survival guide welcomes new members and warns them never to approach the city as a mere spectator. There are cards for the Advance Runner and the Endurance Incubator, a tour tee with dates from London to Tokyo, a bandana instead of a headband, a cap, and a neon cross that spells out the motto. The collection hasn’t been released, and most of what’s shown here will stay in the studio. One part made it to the street: a poster series for a Running Institute events . Stippled skulls, Sonic-Speed runners, and a clock face with 10 AM circled.

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