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Slak - Taksim street food
Slak
Visual identity, packaging, menus, signage, social
202604
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Slak is a street food counter at the foot of Pigalle that serves two Istanbul classics and almost nothing else: the ıslak burger.

Steamed and soaked in a garlicky tomato sauce, and the tantuni. It was one of the first places in Paris to serve either. The ıslak burger was born around Taksim Square, so the identity runs Slak like an airline flying out of there. Slak Airlines prints its own luggage tags, the slogans flip into place like a departure board (steamed to tease, sauced to please), and a round S emblem sits on everything like a carrier’s crest.Around it, the wordmark leans forward in heavy red italics, the menus are printed red on white, and the bags, papers and window carry the same line: Taksim’s Classics, eat in or take out.

Design: Lilian Chevallier