The extension borrows from 90s American pop culture and lets it go slightly wrong. A bodybuilder bursts out of the takeaway bag under the words Smashing Power. A karate master runs the House of Smash, home of submission-grade flavour and no mercy. Burgers float over a man in a suit like a glitch on a VHS tape. A crayon cheeseburger sells the “famous” Smash Bur-jir: burger, spelled the way it sounds in Arabic.What holds it together is green and white checks on the lighters and the borders, a paper pick stuck into every burger, and the name in two scripts, Jimmy’s and جيميز, signed off with Kuwait City.