The identity is drawn from the product. The wordmark ends in two points, like a cord pulled tight from both ends. The C on its own becomes the monogram, and six of them link into a ring, like strands in a braid. The badge borrows its outline from the sawtooth roofs of the factory.Around the marks sits a technical layer: a pictogram for each rope technology, certification marks, lengths, reference numbers, and the 59117 postcode with an arrow, so every piece reads like a product label. Acid yellow runs against the red of the rope, and the photography stays inside the factory, among the braiding machines, the coils of raw cord and the brick sheds, all printed with grain.

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